In the first article in this series we looked at the first step to creating a successful blog or mini site namely, the selection of a truly profitable niche. Once your niche is selected, you need to create a website to capitalize on it.
Blogs in particular have become a popular choice for niche marketers because of their extreme ease of creation, use, ease in maintaince, and ease in updating. Not to mention that the structure of a blog is generally by nature, search engine friendly. and furthermore, where it isn't, there is always a third party plug in to make it so.
There are many ways to create a successful blog, and the one you choose should reflect an understanding of your target market. What we'll look at here is an example of one such method, that focuses on the generation of free traffic, and the promotion of an affiliate program for monetization.
The first thing you need to do is create a blog that's visually or aesthetically sound. A visually sound blog, other than just looking pretty, is arranged in a way that maximizes all the content you create, by maintaining your readers attention, and drawing the most attention to your affiliate program.
There are a few ways you want to do this:
1. Choose a blog theme with a predominantly white background and with black text. Simple advice, but often ignored. Black on white is the easiest for the eyes to read. Other color schemes can quickly tire the eyes and make it hard to maintain concentration.
2. Choose a clean and neat theme. Make it crisp. You don't want too much going on. It should be very clear where your content is located, very clear where your sidebar and navigation is located, where your other categories can be viewed and so forth. If a reader comes from a search engine, they should know exactly where they have to click to get the information they want. Generally I say the less options the better in terms of other features on your blog. No options is best.
3. There are certain pages you absolutely want to have on your site. These are a Privacy Policy page, an About Us page, and a Contact us page. Google in particular looks at these things as indicators of a serious, quality, non spam site. Furthermore, you want to have an archives page. This easily done by the SRG Clean Archives plugin if you use Wordpress). This is so as not to have your archives taking up valuable room in your blog sidebar.
There are more factors but for the sake of this article not being 9000 words, we'll move on.
Once you have an aesthetically pleasing blog, you need some reader pleasing content.
We're going to assume here that you have a product selected. Of course the next step after picking your niche (sometimes these tasks are one and the same) is to select a product that you'll promote to the niche. This is where you'll earn your cash.
So once you've got a product selected, and the base of a good blog created as above, your job is to create some content that the people visiting your niche will find valuable. You then use that content to drive your website's visitors to the merchant's/sales page and earn an affiliate commission.
At this point, you should have your niche's keywords researched - by that I mean you should have some idea of what might be a good place to attack the niche from. Ideally you'd have some keyphrases related to your niche that are uncompetitive in terms of the number of pages optimized for them in the search engines.
Where you'd ideally start your content creation is by writing an article on this uncompetitive keyword term, posting it on your site and getting it ranked in the search engines. From here, you can develop as much content on search phrases from your niche, as you desire (remember you got those phrases from a tool like the Wordtracker keyword tool) in order to increase traffic to your site.
Some factors we didn't get to mention in this article are things like On page optimization, making your pages of content rank well in the search engines - and monetization - the art of getting the highest percentage of visitors to your site actually making you money. It is a good idea to review your text several times to sure that you use effective and sales conversion related keywords to the maximum extent possible.
In the next article we'll look at driving traffic to your website.
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Contributor's Note
For more information please visit http://getfirepow.com/?&aff_id=1871
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